HOW WE WORK

A Clear Process. Built Around Your Goals.

Great digital work does not start with design. It starts with understanding your business, your audience and what the project needs to accomplish.

Every Tacal Designs project follows a thoughtful, collaborative path from discovery and strategy through creation, refinement, launch and continued growth.

STRATEGY BEFORE EXECUTION

Clear thinking first. Creative work second. Better decisions all the way through.

THE APPROACH

Good Work Is Easier When the Path Is Clear.

You should know what we are doing, why we are doing it and what happens next. Our process gives every project structure without forcing every client into the same formula.

01DISCOVER

We Start by Understanding Your Business.

Before we recommend a solution, we need to understand the problem we are solving. We talk through your business, goals, audience, challenges, competitors and what success should look like.

Initial consultationGoals & prioritiesAudience discoveryProject requirementsScope & expectations
01
02
02DEFINE

Research Turns Ideas Into a Strategy.

Once we understand where you want to go, we determine the best way to get there. The research varies by project, but the goal is always the same: establish a clear direction before production begins.

ResearchCompetitive analysisContent strategySEO considerationsProject roadmap
03CREATE

Strategy Becomes Something Real.

This is where planning moves into production. We develop the website, campaign, visual identity, content or digital assets around the strategy already established.

DesignDevelopmentContent integrationBrand implementationClient collaboration
03
04
04REFINE

Test. Review. Improve.

Before anything goes live, we examine the details. We review quality, consistency, usability, responsiveness, functionality, performance and the requirements specific to your project.

Quality assuranceMobile testingFunctionality testingPerformance reviewFinal revisions
05LAUNCH & GROW

Going Live Is the Beginning of What Comes Next.

Once everything is approved and tested, we move into implementation and launch. From there, we can continue supporting the work through maintenance, SEO, content, marketing and future development.

LaunchImplementationMonitoringOngoing optimizationContinued support
05
BUILT TO KEEP YOU INVOLVED

You Should Never Have to Wonder What Is Happening With Your Project.

Clear communication is part of the process. We keep you involved at the right points, explain the reasoning behind our recommendations and make sure you understand what we are building and why.

You bring the knowledge of your business. We bring the digital strategy and execution. The strongest work comes from combining both.

01 Clear expectations02 Meaningful checkpoints03 Practical recommendations04 No mystery process
HAVE A PROJECT IN MIND?

Let’s Figure Out the Right Next Step.

Tell us what you are working on and we will help you determine the approach, scope and services that make sense for your goals.